Buffy AI · Shopify D2C

Your customers are deciding. Your page is just describing.

Buffy AI turns every page into a two-way conversation so shoppers get answers, build confidence, and buy.

Luminous Recovery Serum

Luminous Recovery Serum

$48.00
Discovery

"What's best for acne-prone skin?"

"This serum uses niacinamide to calm breakouts while hydrating."

Usage

"Does this work with my existing setup?"

"Absolutely. It integrates perfectly with both water and oil-based serums."

Offers

"Any deals on this today?"

"You can save 15% if you bundle with our Gentle Cleanser!"

Shipping

"Will this arrive before the weekend?"

"Yes! Order within 4 hours for Thursday delivery."

trending_up +23% Add-to-Cart

Trusted by D2C brands

Dot & Key
Kāss
Nipura
The Real Problem

Your product page talks.
Your customer thinks.
Nothing connects the two.

"Commerce isn't about showing products anymore.
It's about resolving decisions."
🧴 The Skincare Buyer
Page says

"Hydrating. Non-comedogenic. Dermat-tested."

Customer thinks
"Will this break me out in humidity?
"Is this better than the one I'm using?
"Why is this $2 more expensive?
Gap: The page describes the product. The customer is evaluating fit.
💊 The Supplement Buyer
Page says

"Clinically proven ingredients. 60 capsules."

Customer thinks
"How long before I see results?
"Is this safe with what I already take?
"Is this actually working or just marketing?
Gap: The page states facts. The customer is looking for reassurance.
👗 The Fashion Buyer
Page says

"Relaxed fit. Model is 5'10 wearing size M."

Customer thinks
"Will this look oversized or sloppy on me?
"Is the fabric thick or see-through?
"What if it doesn't fit right?
Gap: The page shows information. The customer is imagining themselves in it.
📱 The Electronics Buyer
Page says

"8GB RAM. 5000mAh battery. Fast charging."

Customer thinks
"Is this faster than my current phone?
"Will this last me a full day?
"Is it worth switching?
Gap: The page lists specs. The customer wants context.
🌱 The First-Time Brand Visitor
Page says

"Clean. Natural. Trusted by thousands."

Customer thinks
"Why should I trust you?
"What makes you different?
"Is this worth trying over what I already use?
Gap: The page claims trust. The customer needs to feel it.

Product pages communicate information.
Customers are trying to make decisions.

That mismatch — between what your page says and what your customer needs to hear — is where every lost sale lives.

Insight 01

"Your page answers what it is. Customers care about what it means for them."

Insight 02

"Information doesn't convert. Clarity does."

Insight 03

"Specs don't sell. Confidence does."

Insight 04

"Your best salesperson answers questions. Your product page can't."

"Until the conversation becomes two-way…
that gap will always exist."

Every lost sale is a question that went unanswered.

That's what Buffy AI changes. ⚡

The Solution

Answers every question.
Converts every shopper.

Buffy AI acts like your most knowledgeable store advisor — answering every question, live on every product page, 24/7.

⚡

Instant AI Answers

Sub-2s response to any product question — no wait, no bounce

🎯

Personalised Recommendations

Matches the perfect product to each shopper's skin type & goals

🔀

Smart Cross-Sell & Upsell

Recommends bundles & complementary products mid-conversation

💬

Objection Handling

Addresses price, efficacy & trust concerns before shoppers drop off

📊

Intent Analytics

Real query data feeds your content, PDP & ads strategy

Buffy AI✕
Is this good for oily skin?
This 100% Mineral Sunscreen is suitable for all skin types, including oily skin. The lightweight, non-greasy formula won't clog pores and won't add excess shine.

Would you like to add it to your cart?
🧴
100% Mineral Sunscreen
$15.99
send
Powered by Buffy AI. Please double check important information.
Buffy AI✕
What's your skin type or main concern? That'll help me narrow down the best pick for you!
Top Matching Products
Strawberry + Niacinamide Moisturizer
$12.99
VITAMINC
Zoroh Vitamin C Moisturizer
$6.49
CERAMIDEINTENSE
Ceramide Intense Moisturizer
$9.99
send
Powered by Buffy AI. Please double check important information.
The ROI

Real impact on your bottom line.

+23%

Conversion Rate Uplift

Shoppers who engage with Buffy AI convert at significantly higher rates.

💡

Product Intelligence

Real conversation data feeds directly into your PDPs, content & ad creative.

↑ AOV

Higher Average Order Value

Upsells, bundle nudges & offer surfacing push customers to spend more every visit.

↓ CAC

Lower Cost Per Acquisition

Convert more from existing traffic — no extra ad spend required.

What Buffy AI Does

Not a chatbot. A conversion engine.

Four things Buffy AI does that your product page never could.

Every question a shopper has — ingredient safety, skin compatibility, dosage, sizing — answered in under 2 seconds. No searching. No guessing. No leaving.

✔
Ingredient deep-dive — Function, safety & skin compatibility explained in plain language
✔
Routine compatibility — Checks product safety alongside what the shopper already uses
✔
Concern-based filtering — Filters by dark spots, pores, pigmentation, sensitivity

Buffy AI asks what the shopper needs, then points them to exactly the right product. Not a list — the right one. For their skin type, their concern, their routine.

✔
Smart cross-sell — Recommends complementary products mid-conversation to grow basket size
✔
Bundle upsell — Surfaces combo deals at exactly the right moment to lift AOV
✔
Re-engagement prompts — Brings idle shoppers back with a relevant follow-up nudge

Price hesitation. Competitor comparisons. "Is this really worth it?" Buffy AI handles every objection on the spot — before the shopper opens another tab.

✔
Objection handling — Addresses price, efficacy & trust concerns before shoppers drop off
✔
Competitor deflection — Keeps shoppers from leaving to rival sites
✔
Live offer surfacing — Best active discount surfaced for the product being viewed

Every conversation is a data point. Buffy AI surfaces what your customers keep asking — so you know exactly which PDPs need better copy and which products need more trust signals.

✔
Real-time intent analytics — Category breakdown by intent, exportable for your team
✔
Live order lookup — Instant post-purchase status, deflects support tickets
✔
Return & refund guide — Walks customers through your return policy automatically
Insights Dashboard

Read every conversation your customers are having.

Every chat is logged, tagged by intent, and searchable. Know exactly why customers buy — or don't.

label
Auto-tagged by concern type & product
query_stats
See top questions per SKU
conversion_path
Track conversations → purchases
Live Transcript
Today, 2:45 PM
"Will this arrive before Friday? I'm traveling and need it for the trip."
auto_awesome
"If you order in the next 2 hours, yes! We offer expedited shipping that reaches you by Thursday."
"Perfect! Is there a travel-size version of the serum too?"
Sentiment & Intent

Intent Profile

Urgent Shipping Travel Ready High Intent

Recommended Add-on

🧴

Travel Size Serum

₹349

Outcome

Converted — ₹1,148 order
Go Live in 5 Minutes

Go Live in 5 Minutes.

Simple setup. Powerful results.

1

Install

One-click from the Shopify App Store

~1 min
2

Customize

Match brand colors, tone & voice

~2 min
3

Activate

Toggle on per product page

~1 min
4

Grow

Conversions rise from day one

Ongoing 📈
Chat Widget — dot-key.myshopify.com
Page visibility & placement
Page Visibility
Button Style
Inline full widget▾
Match Width To
Add to Cart▾
Appearance
Theme color, icons & positions
Theme Color
#5046e4
Button Icon
Chat Bubble▾
Desktop
32px▾
Mobile
24px▾
Content
Messages, placeholders & text
Header Title
AI Assistant
Welcome Message
👋 Hi there! How can I help you today?
Input Placeholder
Ask about products, shipping, offers...
Disclaimer Text
Please double check important information.
Built For

Made for brands that sell with confidence.

🧴

Skincare Brands

Help customers find their perfect routine with ingredient-aware recommendations.

💄

Beauty & Cosmetics

Match products to skin tones, types, and individual preferences instantly.

💊

Health & Wellness

Guide customers to the right supplements based on their health goals.

🧼

Personal Care

Answer questions about formulations, scents, and product compatibility.

Pricing

Simple plans. Start free. Scale fast.

FREE
$0
lifetime
100 conversations
✔AI Sales Assistant
✔Product Recommendations
✔Basic chat widget
✔Standard branding
STARTER
$29/mo
billed monthly
200 conversations/mo
✔Everything in Free
✔Custom Branding
✔Knowledge Base
✔Basic Insights Dashboard
✔Email support
PLUS
$49/mo
billed monthly
500 conversations/mo
✔Everything in Starter
✔AI Agent Upsell
✔Cross-sell & Bundles
✔Competitor Deflection
✔Full Insights Dashboard
MOST POPULAR
PRO
$99/mo
billed monthly
1,200 conversations/mo
✔Everything in Plus
✔Unlimited AI Training
✔Advanced Customisations
✔Unlimited Insights
✔Priority support
ENTERPRISE
PRO PLUS
Custom
tailored to your volume
5,000+ conversations/mo
✔Everything in Pro
✔Dedicated onboarding
✔Named account manager
✔Custom AI catalog training
✔White-label — no Buffy mention
✔Monthly conversion reports
✔SLA guaranteed uptime
Get Started Today

Turn browsers into buyers.

Join D2C brands using Buffy AI to unlock more revenue from the traffic they already have.

Free personalised demo
See it on your actual products
Custom conversion estimate
No commitment required